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When optimizing your webpages for search engines, you want to signal to search engines exactly what the webpage is about in a variety of ways. The information about the pages is not as important as the information that these pages provide for the user.
Because there is so much possible information you can convey to search engines, they use a number of indicators to determine what the page is about. An important indicator to look for is the URL, which in a short URL indicates that a page relates to the specific search term. Search engines will display the URL if the page is of significant importance to the user and provides useful information.
A URL can also be extremely important if your users are connected to a social network. Your users will be able to retrieve your webpage from the social network where it was shared. What the social network does is it will place the page directly on the users’ home page.
Making Your Website Visible for Search Engines
It’s often the case that your website will provide additional information that is relevant to the search query. The purpose of these additional details is to be seen as the full content of the page, and there are also resources which can help you improve the SEO visibility of your site.
Let’s say you’ve made a website with helpful information and information about specific products. The value of this information would be highly indicative of your site. However, this information cannot be shown in the web search results.
So the question is, how can you make your website visible to search engines? Here are a few methods that you can use to make your site search engine friendly.
Add icons to your website that indicate to the search engines what the page is about.
Add links to your website that are directly connected to the search engines.
Create a directory of links on your site. Make sure to add links to the right location. This lets users quickly find the links to your site.
Re-direct search engine users to the home page of your site.
Keep in mind that these methods can slow down your webpages and your page may end up being automatically removed from search engine results.
But one of the best strategies is to keep your website search engine friendly. And to do that, use the below tips to ensure your site search engine friendly.
Always have links to your site in a place that provides most relevant information.
Use search engines to get new traffic to your website. This increases your credibility.
Follow a number of best practices with your sites and optimize your navigation for search engines.
Check the references in your website to be sure that they are as relevant as they can be.
Minimize your images to make sure that your site is search engine friendly.
Optimize your images to make sure that they are not distracting for search engine users.
Use it as a learning tool to find out where search engines place their indexes. This helps you adjust your website for better performance on search engines.
Other Tips
Use content-centric features.
Using the semantic approach helps you know where to promote your content.
Try to improve the content that is presented in a website.
Never show all of your company information in one area of the website.
Avoid overloading your site.